National Diploma in E-Commerce and Digital Retail Operation
This proposed outline develops the skills to plan and operate an online retail service.
About the course
This proposed outline develops the skills to plan and operate an online retail service. You will connect customer needs, digital sales, catalogue information and order handling in a practical Southern African trading context.
What you'll learn
Select an online trading model and explain its operating requirements.
Develop a clear catalogue and customer journey for a defined target market.
Plan order, payment-status and fulfilment records with appropriate checks.
Evaluate online sales and service data, then recommend practical improvements.
Requirements
Prepare evidence of relevant certificate study or comparable prior learning for the provider's admission review. Refresh the subject knowledge, calculations and practical skills needed for diploma work. Plan access to the supervised workplace, laboratory or project resources required by the course.
Course content
The programme combines supporting studies, specialist subjects and practical integration. Each subject below includes its learning focus, outcomes, practice and assessment.
4 learning stages 27 subjects
1Foundations and shared practice7 subjects
2Specialist subjects12 subjects
- Digital Marketing Strategy Management
- Database Concepts
- Database Management
- Programming Concepts
- Digital Marketing Content Development
- Marketing And Sales Automation
- Web Application Development
- Business Law
- Marketing And Data Analytics
- Digital Marketing Platforms Management
- Marketing Research
- Digital Marketing Management
3Practical integration4 subjects
Subjects in this programme
The programme combines supporting studies, specialist subjects and practical integration. Each subject below includes its learning focus, outcomes, practice and assessment.
27 subjects are listed below with a short description of each. The Subject descriptions tab contains the learning outcomes, topics, practical tasks and assessments.
Foundations and shared practice
- Safety, Health, Environment And Quality. Explore the prevention of harm and the control of quality during vocational work. Practice centres on a task risk assessment, inspection record and improvement plan, drawing on hazard identification and exposure routes and risk assessment and control hierarchy. You will record findings, justify decisions and check whether controls address the identified hazard rather than relying on labels alone.
- Business Computer Applications. Explore the use of digital tools to organise information and produce reliable work records. Practice centres on a linked set of documents, calculations and presentation files, drawing on files, folders, naming and version control and word-processing layouts and structured documents. You will record findings, justify decisions and check formula accuracy, consistency, readability and recoverability.
- Marketing Communications. Explore clear communication with colleagues, clients and other people affected by a service. Practice centres on a communication portfolio with a service scenario, drawing on purpose, audience and communication channels and listening, questioning and confirmation. You will record findings, justify decisions and check accuracy, accessibility, professional tone and completion of follow-up actions.
- Business Communication. Explore clear communication with colleagues, clients and other people affected by a service. Practice centres on a communication portfolio with a service scenario, drawing on purpose, audience and communication channels and listening, questioning and confirmation. You will record findings, justify decisions and check accuracy, accessibility, professional tone and completion of follow-up actions.
- Customer Relationship Management. Explore clear communication with colleagues, clients and other people affected by a service. Practice centres on a communication portfolio with a service scenario, drawing on purpose, audience and communication channels and listening, questioning and confirmation. You will record findings, justify decisions and check accuracy, accessibility, professional tone and completion of follow-up actions.
- National Studies. Explore the relationship between citizenship, public institutions and working life. Practice centres on a local public-service case review, drawing on constitutional principles and public institutions and citizenship and civic responsibilities. You will record findings, justify decisions and check the distinction between fact, opinion and unsupported claims.
- Entrepreneurial Skills Development. Explore the development of a viable small enterprise from a defined customer need. Practice centres on a small-enterprise plan and test record, drawing on customer problems and enterprise opportunities and products, services and value propositions. You will record findings, justify decisions and check whether the financial assumptions and customer evidence support the proposal.
Specialist subjects
- Digital Marketing Strategy Management. Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
- Database Concepts. Explore the organisation and retrieval of structured information. Practice centres on a small database and validation test portfolio, drawing on information requirements and entities and relationships, keys and data integrity. You will record findings, justify decisions and check relationship consistency, query accuracy and protection of records.
- Database Management. Explore the organisation and retrieval of structured information. Practice centres on a small database and validation test portfolio, drawing on information requirements and entities and relationships, keys and data integrity. You will record findings, justify decisions and check relationship consistency, query accuracy and protection of records.
- Programming Concepts. Explore the development of reliable programs from clear requirements. Practice centres on a documented program with test evidence, drawing on requirements, inputs and expected outputs and variables, data structures and control flow. You will record findings, justify decisions and check correctness, readable structure and handling of invalid or unexpected input.
- Digital Marketing Content Development. Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
- Marketing And Sales Automation. Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
- Web Application Development. Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
- Business Law. Explore the interpretation of legal principles and procedures within a defined jurisdiction. Practice centres on a source-based case note and procedural document, drawing on sources and hierarchy of legal authority and institutional roles and legal terminology. You will record findings, justify decisions and check jurisdiction, currency of authority and the distinction between analysis and advice.
- Marketing And Data Analytics. Explore the investigation of customers and markets to support a defensible marketing decision. Practice centres on a market-research report and decision brief, drawing on customer needs and buying behaviour and market questions and research design. You will record findings, justify decisions and check the link between the research question, sample and recommendation.
- Digital Marketing Platforms Management. Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
- Marketing Research. Explore the design of a focused investigation using traceable evidence. Practice centres on a research proposal and small investigation, drawing on problem definition and research questions and finding and evaluating literature. You will record findings, justify decisions and check whether the conclusions follow from the evidence.
- Digital Marketing Management. Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
Practical integration
- Research Project. Bring together the programme's technical learning in a focused project. Choose a manageable problem involving digital marketing strategy management, database concepts. Define the required output, gather evidence and develop a justified response. Present the completed work with its method, results and limitations, then explain the improvements made following feedback.
- On The Job Education And Training. Apply your learning through agreed duties in a supervised workplace. You will connect digital marketing strategy management, database concepts with routine service or production responsibilities. Keep evidence of preparation, work completed and feedback. Review your progress with the supervisor and explain how your decisions affect quality, safety and other people.
- Skills Proficiency. Demonstrate the practical skills developed across the programme. Tasks integrate digital marketing strategy management, database concepts within an agreed work brief. You will prepare resources, carry out the authorised task and check the result. Your evidence should show consistent performance, accurate records and an explanation of decisions within your learner role.
- E-Commerce Operations Project. Bring together the programme's technical learning in a focused project. Choose a manageable problem involving digital marketing strategy management, database concepts. Define the required output, gather evidence and develop a justified response. Present the completed work with its method, results and limitations, then explain the improvements made following feedback.
Specialist applications
- E-Commerce Models and Online Trading. Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
- Digital Retail Catalogue and Customer Journey. Explore the planning of customer offers and sales activity around evidence of demand. Practice centres on a marketing or sales plan for a local enterprise, drawing on customer needs and market segments and products, services and positioning. You will record findings, justify decisions and check the fit between customer needs, the offer and the proposed channel.
- Order, Payment and Fulfilment Records. Explore the organisation, retrieval and preservation of trustworthy records. Practice centres on a records-system design and retrieval-test portfolio, drawing on record types, provenance and business context and classification, indexing and metadata. You will record findings, justify decisions and check provenance, consistent classification, access controls and retrieval accuracy.
- Digital Retail Service and Returns. Explore the planning of customer offers and sales activity around evidence of demand. Practice centres on a marketing or sales plan for a local enterprise, drawing on customer needs and market segments and products, services and positioning. You will record findings, justify decisions and check the fit between customer needs, the offer and the proposed channel.
Assessment and practical learning
- Suggested learning checks: analyse applied problems and justify your decisions using relevant evidence.
- Suggested practical assessment: complete a supervised project or portfolio with a clear method, results and evaluation.
- Present and defend your recommendations, then revise the work in response to assessor feedback.
Practical application
Build a demonstration store for a local enterprise using fictional products and customers. Test the journey from enquiry to order fulfilment, then submit an operations guide and a report on service and sales measures.
Subject descriptions
Select a subject to read its learning outcomes, main topics, practical task and assessment.
Foundations and shared practice
Safety, Health, Environment And Quality
Explore the prevention of harm and the control of quality during vocational work. Practice centres on a task risk assessment, inspection record and improvement plan, drawing on hazard identification and exposure routes and risk assessment and control hierarchy. You will record findings, justify decisions and check whether controls address the identified hazard rather than relying on labels alone.
Learning outcomes
- Identify hazards and select controls appropriate to the task.
- Follow an agreed safe-work and quality-check procedure.
- Record an incident or defect and recommend corrective action.
Main topics
- Hazard identification and exposure routes
- Risk assessment and control hierarchy
- Safe work preparation and protective equipment
- Environmental impacts and waste handling
- Incident reporting and emergency communication
- Inspection records and corrective action
Practical task
For Safety, Health, Environment And Quality, prepare a task risk assessment, inspection record and improvement plan in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of whether controls address the identified hazard rather than relying on labels alone.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Business Computer Applications
Explore the use of digital tools to organise information and produce reliable work records. Practice centres on a linked set of documents, calculations and presentation files, drawing on files, folders, naming and version control and word-processing layouts and structured documents. You will record findings, justify decisions and check formula accuracy, consistency, readability and recoverability.
Learning outcomes
- Create and organise files for a defined work task.
- Use a spreadsheet or document tool to process information accurately.
- Check outputs and protect the underlying information.
Main topics
- Files, folders, naming and version control
- Word-processing layouts and structured documents
- Spreadsheet calculations and charts
- Presentation of findings and supporting evidence
- Data entry, validation and checking
- Access controls, backup and responsible information use
- Linked theory, planning and practical evidence for the subject
Practical task
For Business Computer Applications, prepare a linked set of documents, calculations and presentation files in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of formula accuracy, consistency, readability and recoverability.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence. The linked theory and practical components are assessed through written reasoning and observed or recorded application.
Marketing Communications
Explore clear communication with colleagues, clients and other people affected by a service. Practice centres on a communication portfolio with a service scenario, drawing on purpose, audience and communication channels and listening, questioning and confirmation. You will record findings, justify decisions and check accuracy, accessibility, professional tone and completion of follow-up actions.
Learning outcomes
- Choose language and a channel suited to the audience.
- Prepare an accurate written or spoken service message.
- Respond to feedback while preserving a reliable record.
Main topics
- Purpose, audience and communication channels
- Listening, questioning and confirmation
- Professional correspondence and reports
- Meetings, briefings and presentation
- Difficult conversations and service recovery
- Confidentiality, accessible language and records
Practical task
For Marketing Communications, prepare a communication portfolio with a service scenario in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of accuracy, accessibility, professional tone and completion of follow-up actions.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Business Communication
Explore clear communication with colleagues, clients and other people affected by a service. Practice centres on a communication portfolio with a service scenario, drawing on purpose, audience and communication channels and listening, questioning and confirmation. You will record findings, justify decisions and check accuracy, accessibility, professional tone and completion of follow-up actions.
Learning outcomes
- Choose language and a channel suited to the audience.
- Prepare an accurate written or spoken service message.
- Respond to feedback while preserving a reliable record.
Main topics
- Purpose, audience and communication channels
- Listening, questioning and confirmation
- Professional correspondence and reports
- Meetings, briefings and presentation
- Difficult conversations and service recovery
- Confidentiality, accessible language and records
Practical task
For Business Communication, prepare a communication portfolio with a service scenario in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of accuracy, accessibility, professional tone and completion of follow-up actions.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Customer Relationship Management
Explore clear communication with colleagues, clients and other people affected by a service. Practice centres on a communication portfolio with a service scenario, drawing on purpose, audience and communication channels and listening, questioning and confirmation. You will record findings, justify decisions and check accuracy, accessibility, professional tone and completion of follow-up actions.
Learning outcomes
- Choose language and a channel suited to the audience.
- Prepare an accurate written or spoken service message.
- Respond to feedback while preserving a reliable record.
Main topics
- Purpose, audience and communication channels
- Listening, questioning and confirmation
- Professional correspondence and reports
- Meetings, briefings and presentation
- Difficult conversations and service recovery
- Confidentiality, accessible language and records
Practical task
For Customer Relationship Management, prepare a communication portfolio with a service scenario in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of accuracy, accessibility, professional tone and completion of follow-up actions.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
National Studies
Explore the relationship between citizenship, public institutions and working life. Practice centres on a local public-service case review, drawing on constitutional principles and public institutions and citizenship and civic responsibilities. You will record findings, justify decisions and check the distinction between fact, opinion and unsupported claims.
Learning outcomes
- Explain the role of public institutions in a community issue.
- Compare perspectives using identifiable evidence.
- Prepare a reasoned civic or workplace contribution.
Main topics
- Constitutional principles and public institutions
- Citizenship and civic responsibilities
- Zimbabwean history and national development
- Cultural diversity and community participation
- Work, enterprise and public services
- Evidence, public debate and responsible participation
Practical task
For National Studies, prepare a local public-service case review in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of the distinction between fact, opinion and unsupported claims.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Entrepreneurial Skills Development
Explore the development of a viable small enterprise from a defined customer need. Practice centres on a small-enterprise plan and test record, drawing on customer problems and enterprise opportunities and products, services and value propositions. You will record findings, justify decisions and check whether the financial assumptions and customer evidence support the proposal.
Learning outcomes
- Define a customer need and a practical enterprise response.
- Estimate resources, costs and cash requirements.
- Revise a business proposal using evidence from a small market test.
Main topics
- Customer problems and enterprise opportunities
- Products, services and value propositions
- Startup resources and operating costs
- Pricing, cash flow and basic records
- Market testing and customer feedback
- Business risks, responsibilities and growth choices
Practical task
For Entrepreneurial Skills Development, prepare a small-enterprise plan and test record in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of whether the financial assumptions and customer evidence support the proposal.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Specialist subjects
Digital Marketing Strategy Management
Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
Learning outcomes
- Plan an online experience around a defined customer need.
- Produce and test a working content or service example.
- Interpret performance evidence and recommend a practical revision.
Main topics
- Audience, purpose and online journey
- Content structure and accessible presentation
- Digital channels and campaign planning
- Forms, enquiries and service handover
- Measures, testing and interpretation
- Privacy, permissions and content maintenance
Practical task
For Digital Marketing Strategy Management, prepare a demonstration online presence with a testing and improvement record in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of usability, accuracy, permission handling and evidence of customer completion.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Database Concepts
Explore the organisation and retrieval of structured information. Practice centres on a small database and validation test portfolio, drawing on information requirements and entities and relationships, keys and data integrity. You will record findings, justify decisions and check relationship consistency, query accuracy and protection of records.
Learning outcomes
- Model information using appropriate entities and relationships.
- Create queries or controlled updates for a defined task.
- Verify integrity and document protection and recovery arrangements.
Main topics
- Information requirements and entities
- Relationships, keys and data integrity
- Tables, queries and controlled updates
- Forms, reports and validation
- Access, backup and recovery
- Testing and documentation of the data model
- Linked theory, planning and practical evidence for the subject
Practical task
For Database Concepts, prepare a small database and validation test portfolio in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of relationship consistency, query accuracy and protection of records.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence. The linked theory and practical components are assessed through written reasoning and observed or recorded application.
Database Management
Explore the organisation and retrieval of structured information. Practice centres on a small database and validation test portfolio, drawing on information requirements and entities and relationships, keys and data integrity. You will record findings, justify decisions and check relationship consistency, query accuracy and protection of records.
Learning outcomes
- Model information using appropriate entities and relationships.
- Create queries or controlled updates for a defined task.
- Verify integrity and document protection and recovery arrangements.
Main topics
- Information requirements and entities
- Relationships, keys and data integrity
- Tables, queries and controlled updates
- Forms, reports and validation
- Access, backup and recovery
- Testing and documentation of the data model
Practical task
For Database Management, prepare a small database and validation test portfolio in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of relationship consistency, query accuracy and protection of records.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Programming Concepts
Explore the development of reliable programs from clear requirements. Practice centres on a documented program with test evidence, drawing on requirements, inputs and expected outputs and variables, data structures and control flow. You will record findings, justify decisions and check correctness, readable structure and handling of invalid or unexpected input.
Learning outcomes
- Translate a requirement into a clear program structure.
- Implement and test a small solution using suitable data.
- Explain errors, revisions and remaining limitations.
Main topics
- Requirements, inputs and expected outputs
- Variables, data structures and control flow
- Functions, modules and readable code
- Input validation and error handling
- Testing, debugging and version records
- Documentation and evaluation against the brief
- Linked theory, planning and practical evidence for the subject
Practical task
For Programming Concepts, prepare a documented program with test evidence in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of correctness, readable structure and handling of invalid or unexpected input.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence. The linked theory and practical components are assessed through written reasoning and observed or recorded application.
Digital Marketing Content Development
Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
Learning outcomes
- Plan an online experience around a defined customer need.
- Produce and test a working content or service example.
- Interpret performance evidence and recommend a practical revision.
Main topics
- Audience, purpose and online journey
- Content structure and accessible presentation
- Digital channels and campaign planning
- Forms, enquiries and service handover
- Measures, testing and interpretation
- Privacy, permissions and content maintenance
Practical task
For Digital Marketing Content Development, prepare a demonstration online presence with a testing and improvement record in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of usability, accuracy, permission handling and evidence of customer completion.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Marketing And Sales Automation
Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
Learning outcomes
- Plan an online experience around a defined customer need.
- Produce and test a working content or service example.
- Interpret performance evidence and recommend a practical revision.
Main topics
- Audience, purpose and online journey
- Content structure and accessible presentation
- Digital channels and campaign planning
- Forms, enquiries and service handover
- Measures, testing and interpretation
- Privacy, permissions and content maintenance
Practical task
For Marketing And Sales Automation, prepare a demonstration online presence with a testing and improvement record in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of usability, accuracy, permission handling and evidence of customer completion.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Web Application Development
Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
Learning outcomes
- Plan an online experience around a defined customer need.
- Produce and test a working content or service example.
- Interpret performance evidence and recommend a practical revision.
Main topics
- Audience, purpose and online journey
- Content structure and accessible presentation
- Digital channels and campaign planning
- Forms, enquiries and service handover
- Measures, testing and interpretation
- Privacy, permissions and content maintenance
Practical task
For Web Application Development, prepare a demonstration online presence with a testing and improvement record in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of usability, accuracy, permission handling and evidence of customer completion.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Business Law
Explore the interpretation of legal principles and procedures within a defined jurisdiction. Practice centres on a source-based case note and procedural document, drawing on sources and hierarchy of legal authority and institutional roles and legal terminology. You will record findings, justify decisions and check jurisdiction, currency of authority and the distinction between analysis and advice.
Learning outcomes
- Locate the legal authority relevant to a stated issue.
- Apply a rule to a fictional fact pattern with clear reasoning.
- Prepare a concise legal-support record and identify matters needing specialist advice.
Main topics
- Sources and hierarchy of legal authority
- Institutional roles and legal terminology
- Rights, duties and procedural fairness
- Reading legislation and decisions
- Applying a rule to documented facts
- Legal records, ethics and referral boundaries
Practical task
For Business Law, prepare a source-based case note and procedural document in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of jurisdiction, currency of authority and the distinction between analysis and advice.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Marketing And Data Analytics
Explore the investigation of customers and markets to support a defensible marketing decision. Practice centres on a market-research report and decision brief, drawing on customer needs and buying behaviour and market questions and research design. You will record findings, justify decisions and check the link between the research question, sample and recommendation.
Learning outcomes
- Define a research question linked to a marketing decision.
- Analyse customer or market evidence using a suitable method.
- Recommend a response while stating the limits of the sample.
Main topics
- Customer needs and buying behaviour
- Market questions and research design
- Sampling and ethical data collection
- Organising and analysing findings
- Segmentation, positioning and brand interpretation
- Recommendations and limits of the evidence
Practical task
For Marketing And Data Analytics, prepare a market-research report and decision brief in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of the link between the research question, sample and recommendation.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Digital Marketing Platforms Management
Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
Learning outcomes
- Plan an online experience around a defined customer need.
- Produce and test a working content or service example.
- Interpret performance evidence and recommend a practical revision.
Main topics
- Audience, purpose and online journey
- Content structure and accessible presentation
- Digital channels and campaign planning
- Forms, enquiries and service handover
- Measures, testing and interpretation
- Privacy, permissions and content maintenance
Practical task
For Digital Marketing Platforms Management, prepare a demonstration online presence with a testing and improvement record in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of usability, accuracy, permission handling and evidence of customer completion.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Marketing Research
Explore the design of a focused investigation using traceable evidence. Practice centres on a research proposal and small investigation, drawing on problem definition and research questions and finding and evaluating literature. You will record findings, justify decisions and check whether the conclusions follow from the evidence.
Learning outcomes
- Formulate a question suited to the available evidence and resources.
- Collect and analyse information using a documented method.
- Present conclusions supported by findings and stated limitations.
Main topics
- Problem definition and research questions
- Finding and evaluating literature
- Sampling and data-collection choices
- Consent, confidentiality and research integrity
- Organising and analysing evidence
- Interpreting results and reporting limitations
Practical task
For Marketing Research, prepare a research proposal and small investigation in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of whether the conclusions follow from the evidence.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Digital Marketing Management
Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
Learning outcomes
- Plan an online experience around a defined customer need.
- Produce and test a working content or service example.
- Interpret performance evidence and recommend a practical revision.
Main topics
- Audience, purpose and online journey
- Content structure and accessible presentation
- Digital channels and campaign planning
- Forms, enquiries and service handover
- Measures, testing and interpretation
- Privacy, permissions and content maintenance
Practical task
For Digital Marketing Management, prepare a demonstration online presence with a testing and improvement record in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of usability, accuracy, permission handling and evidence of customer completion.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Practical integration
Research Project
Bring together the programme's technical learning in a focused project. Choose a manageable problem involving digital marketing strategy management, database concepts. Define the required output, gather evidence and develop a justified response. Present the completed work with its method, results and limitations, then explain the improvements made following feedback.
Learning outcomes
- Define a feasible project with clear success criteria.
- Develop and evaluate a response using technical evidence.
- Present the completed project and defend its conclusions.
Main topics
- Project problem, purpose and scope
- Review of relevant technical evidence
- Plan, resources and milestones
- Implementation or structured investigation
- Testing, interpretation and limitations
- Final report, demonstration and reflection
Practical task
Build a demonstration store for a local enterprise using fictional products and customers. Test the journey from enquiry to order fulfilment, then submit an operations guide and a report on service and sales measures.
Assessment
An approved brief, progress evidence, the final output and an individual presentation are assessed against the stated project criteria.
On The Job Education And Training
Apply your learning through agreed duties in a supervised workplace. You will connect digital marketing strategy management, database concepts with routine service or production responsibilities. Keep evidence of preparation, work completed and feedback. Review your progress with the supervisor and explain how your decisions affect quality, safety and other people.
Learning outcomes
- Complete agreed duties within the supervised role.
- Maintain a traceable record of work and feedback.
- Evaluate progress and identify specific development needs.
Main topics
- Workplace induction and agreed duties
- Applying technical knowledge to real work
- Work records and evidence of contribution
- Team communication and professional conduct
- Supervisor feedback and skills development
- Reflective review and future learning priorities
Practical task
Complete supervised duties linked to National Diploma in E-Commerce and Digital Retail Operation. Keep a logbook, samples of permitted work and supervisor feedback.
Assessment
Assessment uses the agreed work plan, supervisor observation, work evidence and an individual reflective discussion.
Skills Proficiency
Demonstrate the practical skills developed across the programme. Tasks integrate digital marketing strategy management, database concepts within an agreed work brief. You will prepare resources, carry out the authorised task and check the result. Your evidence should show consistent performance, accurate records and an explanation of decisions within your learner role.
Learning outcomes
- Plan and complete an integrated task to agreed criteria.
- Demonstrate safe and consistent practical performance.
- Explain the result and correct identified weaknesses.
Main topics
- Interpreting an integrated work brief
- Preparing tools, information and resources
- Demonstrating the required technical skills
- Checking output against agreed criteria
- Responding to faults and assessor feedback
- Presenting evidence and explaining decisions
Practical task
Build a demonstration store for a local enterprise using fictional products and customers. Test the journey from enquiry to order fulfilment, then submit an operations guide and a report on service and sales measures.
Assessment
Direct observation, the completed output, a quality-check record and oral questions provide the evidence for this subject.
E-Commerce Operations Project
Bring together the programme's technical learning in a focused project. Choose a manageable problem involving digital marketing strategy management, database concepts. Define the required output, gather evidence and develop a justified response. Present the completed work with its method, results and limitations, then explain the improvements made following feedback.
Learning outcomes
- Define a feasible project with clear success criteria.
- Develop and evaluate a response using technical evidence.
- Present the completed project and defend its conclusions.
Main topics
- Project problem, purpose and scope
- Review of relevant technical evidence
- Plan, resources and milestones
- Implementation or structured investigation
- Testing, interpretation and limitations
- Final report, demonstration and reflection
Practical task
Build a demonstration store for a local enterprise using fictional products and customers. Test the journey from enquiry to order fulfilment, then submit an operations guide and a report on service and sales measures.
Assessment
An approved brief, progress evidence, the final output and an individual presentation are assessed against the stated project criteria.
Specialist applications
E-Commerce Models and Online Trading
Explore the design and evaluation of a usable online presence and customer journey. Practice centres on a demonstration online presence with a testing and improvement record, drawing on audience, purpose and online journey and content structure and accessible presentation. You will record findings, justify decisions and check usability, accuracy, permission handling and evidence of customer completion.
Learning outcomes
- Plan an online experience around a defined customer need.
- Produce and test a working content or service example.
- Interpret performance evidence and recommend a practical revision.
Main topics
- Audience, purpose and online journey
- Content structure and accessible presentation
- Digital channels and campaign planning
- Forms, enquiries and service handover
- Measures, testing and interpretation
- Privacy, permissions and content maintenance
Practical task
For E-Commerce Models and Online Trading, prepare a demonstration online presence with a testing and improvement record in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of usability, accuracy, permission handling and evidence of customer completion.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Digital Retail Catalogue and Customer Journey
Explore the planning of customer offers and sales activity around evidence of demand. Practice centres on a marketing or sales plan for a local enterprise, drawing on customer needs and market segments and products, services and positioning. You will record findings, justify decisions and check the fit between customer needs, the offer and the proposed channel.
Learning outcomes
- Define an offer for an identified customer group.
- Plan sales and communication activity within resource limits.
- Evaluate results and revise the plan using customer evidence.
Main topics
- Customer needs and market segments
- Products, services and positioning
- Pricing and distribution choices
- Promotion and customer communication
- Sales planning and service standards
- Results, feedback and improvement
Practical task
For Digital Retail Catalogue and Customer Journey, prepare a marketing or sales plan for a local enterprise in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of the fit between customer needs, the offer and the proposed channel.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Order, Payment and Fulfilment Records
Explore the organisation, retrieval and preservation of trustworthy records. Practice centres on a records-system design and retrieval-test portfolio, drawing on record types, provenance and business context and classification, indexing and metadata. You will record findings, justify decisions and check provenance, consistent classification, access controls and retrieval accuracy.
Learning outcomes
- Classify and describe records for a stated service need.
- Apply a documented retrieval, retention or preservation procedure.
- Evaluate access and record integrity using a practical sample.
Main topics
- Record types, provenance and business context
- Classification, indexing and metadata
- Capture, storage and retrieval procedures
- Retention, appraisal and disposal decisions
- Access, confidentiality and preservation
- Service evaluation and documented controls
Practical task
For Order, Payment and Fulfilment Records, prepare a records-system design and retrieval-test portfolio in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of provenance, consistent classification, access controls and retrieval accuracy.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Digital Retail Service and Returns
Explore the planning of customer offers and sales activity around evidence of demand. Practice centres on a marketing or sales plan for a local enterprise, drawing on customer needs and market segments and products, services and positioning. You will record findings, justify decisions and check the fit between customer needs, the offer and the proposed channel.
Learning outcomes
- Define an offer for an identified customer group.
- Plan sales and communication activity within resource limits.
- Evaluate results and revise the plan using customer evidence.
Main topics
- Customer needs and market segments
- Products, services and positioning
- Pricing and distribution choices
- Promotion and customer communication
- Sales planning and service standards
- Results, feedback and improvement
Practical task
For Digital Retail Service and Returns, prepare a marketing or sales plan for a local enterprise in a e-commerce and digital retail operation setting. Use supplied records, a realistic simulation or authorised supervised practice. Include your working and checks of the fit between customer needs, the offer and the proposed channel.
Assessment
Applied questions, a worked case and an individual explanation supported by calculations, diagrams or records. Compare alternatives and justify the selected response using evidence.
Instructors
