NFC in Graphic Design and Digital Marketing
Develop introductory visual communication and digital marketing skills for small organisations and community projects.
About the course
Develop introductory visual communication and digital marketing skills for small organisations and community projects. The proposed foundation outline connects a clear audience brief with readable design and simple campaign planning. Southern African examples should use appropriate languages, respectful imagery and realistic budgets, with permission for all assets and personal information.
What you'll learn
Interpret a simple communication brief and identify the intended audience.
Produce a readable visual using basic design principles.
Plan a small digital campaign with a clear purpose and suitable channel.
Review feedback or basic performance data and explain a revision.
Requirements
Recommended preparation is functional literacy, numeracy and readiness for supervised practical work. BMIT must confirm the authorised foundation-certificate entry route, any bridging support and recognition of prior learning. No comparator duration, credits, qualification-framework level or examination entitlement is assigned to this proposed outline.
Course content
The subjects are grouped by learning stage, from foundations to specialist study and supervised application. Complete earlier foundations before the related advanced work. Clinical, laboratory, field and workplace subjects use approved facilities and supervision appropriate to the programme.
3 learning stages 8 subjects
1Stage 1: Foundations2 subjects
2Stage 2: Technical and applied subjects4 subjects
3Stage 3: Supervised practice and integration2 subjects
Subjects in this programme
The subjects are grouped by learning stage, from foundations to specialist study and supervised application. Complete earlier foundations before the related advanced work. Clinical, laboratory, field and workplace subjects use approved facilities and supervision appropriate to the programme.
8 subjects are listed below with a short description of each. The Subject descriptions tab contains the learning outcomes, topics, practical tasks and assessments.
Stage 1: Foundations
- Digital Information Skills. Examine file organisation, word processing and their relationship within digital information skills. The subject develops spreadsheets and online information, then examines account security and data integrity. Organise files and analyse a small dataset using common digital tools.
- Visual Design Principles. Develop your understanding of visual design principles through layout and typography. The subject develops colour and hierarchy, then examines accessibility and audience. Produce alternative designs for a simple local communication brief.
Stage 2: Technical and applied subjects
- Digital Design Tools. Study vector graphics and raster graphics as foundations for digital design tools. The subject develops file formats and image preparation, then examines export and file management. Create editable visual assets using authorised software and images.
- Digital Content and Marketing. Examine audience needs, messages and their relationship within digital content and marketing. The subject develops channels and content planning, then examines brand consistency and ethical promotion. Plan a small campaign using fictional or approved organisational information.
- Digital Marketing Measurement. Develop your understanding of digital marketing measurement through objectives and indicators. The subject develops reach and response, then examines data quality and improvement. Review a synthetic campaign dataset and identify sensible revisions.
- Copyright, Privacy and Digital Ethics. Study asset permissions and attribution as foundations for copyright, privacy and digital ethics. The subject develops personal information and consent, then examines misleading content and responsible publication. Audit the rights and permissions for a teaching design or data project.
Stage 3: Supervised practice and integration
- Entrepreneurship and Small Enterprise. Examine customer needs, value proposition and their relationship within entrepreneurship and small enterprise. The subject develops business models and costs, then examines operations and enterprise risk. Develop a small-enterprise proposal grounded in a defined local need.
- Foundation Practical Project. Develop your understanding of foundation practical project through brief interpretation and preparation. The subject develops supervised execution and quality checking, then examines corrections and reflection. Complete an approved foundation task within the programme practical scope.
Assessment and practical learning
- Proposed assessment: knowledge checks, practical exercises and annotated examples explaining design or technical choices.
- An individual portfolio containing working files, test or review evidence and a clear account of revisions.
- A focused applied project and presentation. BMIT and the awarding body must approve weighting, examination requirements and final award rules.
Practical application
Use suitable design software and learner-owned, licensed or otherwise authorised assets. Learners should retain editable files and explain their design choices. Publishing to real accounts or spending advertising funds requires explicit project authorisation. A simulated campaign provides an appropriate alternative where permissions or budgets are unavailable.
Subject descriptions
Select a subject to read its learning outcomes, main topics, practical task and assessment.
Stage 1: Foundations
Digital Information Skills
Examine file organisation, word processing and their relationship within digital information skills. The subject develops spreadsheets and online information, then examines account security and data integrity. Organise files and analyse a small dataset using common digital tools.
Learning outcomes
- Explain file organisation and word processing using an appropriate example.
- Analyse a subject-related problem involving spreadsheets and online information.
- Present reasoned evidence addressing account security and data integrity.
Main topics
- File organisation
- Word processing
- Spreadsheets
- Online information
- Account security
- Data integrity
Practical task
Organise files and analyse a small dataset using common digital tools.
Assessment
Submit a digital portfolio demonstrating accurate and responsible work.
Visual Design Principles
Develop your understanding of visual design principles through layout and typography. The subject develops colour and hierarchy, then examines accessibility and audience. Produce alternative designs for a simple local communication brief.
Learning outcomes
- Explain layout and typography using an appropriate example.
- Analyse a subject-related problem involving colour and hierarchy.
- Present reasoned evidence addressing accessibility and audience.
Main topics
- Layout
- Typography
- Colour
- Hierarchy
- Accessibility
- Audience
Practical task
Produce alternative designs for a simple local communication brief.
Assessment
Submit a design portfolio and a concise rationale.
Stage 2: Technical and applied subjects
Digital Design Tools
Study vector graphics and raster graphics as foundations for digital design tools. The subject develops file formats and image preparation, then examines export and file management. Create editable visual assets using authorised software and images.
Learning outcomes
- Explain vector graphics and raster graphics using an appropriate example.
- Analyse a subject-related problem involving file formats and image preparation.
- Present reasoned evidence addressing export and file management.
Main topics
- Vector graphics
- Raster graphics
- File formats
- Image preparation
- Export
- File management
Practical task
Create editable visual assets using authorised software and images.
Assessment
Submit working files and checked final exports.
Digital Content and Marketing
Examine audience needs, messages and their relationship within digital content and marketing. The subject develops channels and content planning, then examines brand consistency and ethical promotion. Plan a small campaign using fictional or approved organisational information.
Learning outcomes
- Explain audience needs and messages using an appropriate example.
- Analyse a subject-related problem involving channels and content planning.
- Present reasoned evidence addressing brand consistency and ethical promotion.
Main topics
- Audience needs
- Messages
- Channels
- Content planning
- Brand consistency
- Ethical promotion
Practical task
Plan a small campaign using fictional or approved organisational information.
Assessment
Submit a content plan and sample assets without unauthorised publishing.
Digital Marketing Measurement
Develop your understanding of digital marketing measurement through objectives and indicators. The subject develops reach and response, then examines data quality and improvement. Review a synthetic campaign dataset and identify sensible revisions.
Learning outcomes
- Explain objectives and indicators using an appropriate example.
- Analyse a subject-related problem involving reach and response.
- Present reasoned evidence addressing data quality and improvement.
Main topics
- Objectives
- Indicators
- Reach
- Response
- Data quality
- Improvement
Practical task
Review a synthetic campaign dataset and identify sensible revisions.
Assessment
Submit a measurement report and justified changes.
Copyright, Privacy and Digital Ethics
Study asset permissions and attribution as foundations for copyright, privacy and digital ethics. The subject develops personal information and consent, then examines misleading content and responsible publication. Audit the rights and permissions for a teaching design or data project.
Learning outcomes
- Explain asset permissions and attribution using an appropriate example.
- Analyse a subject-related problem involving personal information and consent.
- Present reasoned evidence addressing misleading content and responsible publication.
Main topics
- Asset permissions
- Attribution
- Personal information
- Consent
- Misleading content
- Responsible publication
Practical task
Audit the rights and permissions for a teaching design or data project.
Assessment
Submit an asset register and ethical publication checklist.
Stage 3: Supervised practice and integration
Entrepreneurship and Small Enterprise
Examine customer needs, value proposition and their relationship within entrepreneurship and small enterprise. The subject develops business models and costs, then examines operations and enterprise risk. Develop a small-enterprise proposal grounded in a defined local need.
Learning outcomes
- Explain customer needs and value proposition using an appropriate example.
- Analyse a subject-related problem involving business models and costs.
- Present reasoned evidence addressing operations and enterprise risk.
Main topics
- Customer needs
- Value proposition
- Business models
- Costs
- Operations
- Enterprise risk
Practical task
Develop a small-enterprise proposal grounded in a defined local need.
Assessment
Submit a feasible business concept, budget and implementation outline.
Foundation Practical Project
Develop your understanding of foundation practical project through brief interpretation and preparation. The subject develops supervised execution and quality checking, then examines corrections and reflection. Complete an approved foundation task within the programme practical scope.
Learning outcomes
- Explain brief interpretation and preparation using an appropriate example.
- Analyse a subject-related problem involving supervised execution and quality checking.
- Present reasoned evidence addressing corrections and reflection.
Main topics
- Brief interpretation
- Preparation
- Supervised execution
- Quality checking
- Corrections
- Reflection
Practical task
Complete an approved foundation task within the programme practical scope.
Assessment
Submit the finished work, observed competence record and explanation of corrections.
Instructors
